How big is your company? Five people? Twenty? Two-hundred? The bigger that number gets, the harder it becomes to get a message across to employees.
Maybe you need to share a memo. Perhaps you want to overview a new company policy. Whatever it is you’re doing, chances are you don’t have a lecture hall to bring your employees. Of course you can always send an email memo. But can you guarantee that people will read the whole thing? Hopefully yes, since it pertains to their job. But realistically, maybe not.
Consider video presentations. They’re simple to make, cheap to produce, and much more engaging then a lengthy email. You can distribute them via email measure how many views they get.
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