Our video production Chicago company has seen recurring videos come from brands such as Blendtec and Ikea. Although the nature of both videos is different, for all intents and purposes these could easily be labeled as corporate video shows. These shows serve two important purposes: promote brand awareness and provide an engaging product for consumers.
Today’s ReelSEO features a list of production tips for producers interested in making an online video show.
- You really want to become an expert at all the traditional storytelling techniques: creating characters, writing great dialogue, creating a plot that people are interested in… and if you’re producing it yourself: finding good actors, getting great performances, learning how to edit or finding an editor… so, all those traditional things. That’s still very relevant.
- Focus on the interactive nature of the medium. The Internet is not TV. It’s different. If you were going to take a book and you wanted to turn that book into a movie, you wouldn’t just sit on a stage and read the book and film yourself reading it… you would write a screenplay and then make the movie. Similarly, you need to think about the website, and how the website works and Twitter and Facebook and YouTube and all these different things… and then think about how you can make your story work in that medium.
- This is like a golden age right now, where if you have a great idea and you’re a content producer, you can actually own your own show. So, if you have an idea that allows you to produce it at a cost basis indefinitely, then you can truly create something that you own.