One of the obvious benefits of using video and a video production Chicago company to market your business is the “face” value it offers. Consumers appreciate having a person to associate with a brand, especially if that person is friendly/likable/attractive. It’s this human element that is Brian O’Connel, President of CPA Site Solutions talks about in a post on the TurnHere blog.
Video is simply the best way to reach out to new clients with your website. This is because clients want a personal connection to their service provider before making that initial call.
“Personal connection” doesn’t mean sharing intimate details about your personal life, or even demonstrating shared traits or interests with your prospects. It simply means the prospect needs a sense of who you are as a person – how you dress, what you look like, how much you smile, even how you decorate your office.
You might think that a one-minute video isn’t long enough to make an impact on a prospect. But humans have the ability to make snap judgments. A few seconds is really all it takes. (This is the premise of the best-selling book by Malcolm Gladwell, Blink.)
Video is so successful that a recent study showed it raises response rates by 4 to 7 times over landing pages with text and images alone (SearchEngineWatch, February 2010).
If you’re looking for at least 5 new clients per month as your ROI, adding a video is the smart way to go.
In fact, you may get more than you bargained for. Another recent study by BIA/Kelsey found that 1 in 5 people who view your video will give you a call.
If you get 20 views per week (which is conservative), that’s 4 extra calls per week, or 16 per month. If you convert even half those prospects to new clients, you’ve got more than 5.
Even better, folks who do call you already have a measure of loyalty. They’ve seen your video, they know what your office looks like and who works there – they may even recognize a staff member from around town. Your video has done the hard work (and arguably the hardest job) of convincing folks to trust you.
Visit TurnHere to read the whole article about the importance of using a video production company to create impressive corporate videos. To find out how we can help you use the powerful tool of video production Chicago for your business, call or email us today!
Video Production Chicago
