Digital technology evolves quickly, and nowadays, having a website is not enough for corporate success. Social media, online video, and other digital marketing channels help put businesses ahead of the competition. But for one reason or another, lots of businesses are still hesitant about investing in online video or enlisting the help of an established video production company.
The TurnHere blog has published an entry dispelling some of the myths of online video.
ONE: Video Production Company is expensive
Not at all! The cost of making a video online has significantly dropped over the past few years. Video equipment and the tools editors use are much cheaper and easier to use now. In fact, most consumer computers come preloaded with video editing software and a Chicago videographer can offer his services at an affordable rate.
TWO: I Need to be an Actor to Make a Video
Not true! Many small business owners are nervous about going in front of the camera, but you don’t have to be a professional actor to make a great video! Skilled filmmakers are used to working with regular people, just like you. Just be yourself and talk about what you know best: your business. Passion about a topic goes a long way in selling a product. Think Tony Little.
THREE: No One Watches Video’s Online
YouTube is the third most popular site on the web, and the second largest search engine in the world. In fact, 30 billion videos are viewed every month on YouTube. (ComScore)
FOUR: Traditional Advertising is More Effective
Traditional media outlets such as TV, print, and radio all carry high cost, which is why more people are turning to the internet. Producing a video at a single cost and being able to distribute it across multiple social networking sites reaches a wider audience. The internet also allows people to view content at any time they want. Traditional media outlets have a specific schedule to follow.
FIVE: The Viewer Wants to Know Everything
When the camera starts rolling that’s your opportunity to talk directly to your viewers, tell them what is MOST important. Make a short list of ideas and topics you want to convey in your video. Usually people will begin by discussing what they are most passionate about and this organically evolves into them talking about the business.
If you need the help of a video production company, call or email us today!
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