Teenagers: the most coveted demographic of all. Some marketers want them, others want to be them, and all marketers want to use video production to sell to them. But now, one teenager has let the marketing industry into the young demographic’s most coveted secrets. ReelSEO has the story.
How Today’s Teenagers Are the First “Online Video Generation”
- How do you think teenagers (aka, millenials, genY’s), perceive online video editing different from their older counterparts?
Teenagers today see online video as a normal every-day type of activity, as they have grown up during the age of technology.
- How do you think video became so widely transformative for teen culture?
During our middle school and high school years, YouTube was always a hugely popular platform. Most teens consider it to be the “normal” way of watching video (as opposed to television). Certain YouTube videos would take the younger generation by storm; they’d be talked about in the hallways of schools to even the dining table at home. It’s just about impossible for teens to remember the days before YouTube and other online video websites.
Teenagers consume these videos as they would gossip and TV shows and magazines – whatever video makes an impression on them, they share. They share it by word of mouth, through Facebook, Myspace, Twitter, instant messengers, cellphones; I do consider teenagers to truly be “the generation of technology.”
Creating videos for this generation comes as naturally as creating an essay in school. Teenagers are not only creative; they are very impressionable. They express their findings in life both verbally and visually, through all means of technology. Compared to older generations like their parents’, navigating the web and generating online videos and fads that spread like wildfire comes as easily as riding a bike.
- What do you think the older generation doesn’t get about how teenagers respond to video online?
Adults today have trouble imagining the life kids have today where they never have consciously had to live without cellphones, computers and social media. It is an accepted part of life for teenagers now, which is unfathomable and almost aggravating to those who never experienced this kind of convenient living. What adults today didn’t have during their schooling years was social media; and the way of communicating nowadays’ teenagers take for granted – the wide Web plus an array of electronic devices such as iPhones and Blackberries, iPads and laptops.
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It’s for this reason video production companies strive to keep up with the newest technology and fads. Video editing companies are able to help businesses appeal to this demographic.
For help using video production and video editing for your business, call or email us today!
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