YouTube recently unveiled a new feature for anyone uploading a video to the site. Users now have the option to licence their videos as Creative Commons, in addition to the standard YouTube license that gives you most ownership of the product.
When a video, or any piece of art, is released with a Creative Commons license, people have the right to remix it in video production and re-release it, if credit is given to the original author.
Some businesses might want to apply a Creative Commons to their online material. The remix community can help inspire word of mouth popularity for online content. Sometimes a remixed product becomes more popular than the original thing.
Next time you or your video production company is publishing something online, consider the type of options are available to you as an author. As a video production company, you have a lot of control over your content, but sometimes you can relinquish that control to others. Are you willing to take that risk?
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