Improve SEO by Uploading a Transcript with your Video

video transcripts

Using video transcripts to improve SEO

Including video transcripts with your YouTube video might seem like an unnecessary step but it’s more beneficial than most realize. Here are two reasons why you should upload a written transcript with your video:

  1. It will help your audience better understand the content of your video, which is the most important part of providing content to any given audience.
  2. It will help your SEO (search engine optimization) rankings because the content will be indexed and incorporated into search engines. In other words, your video will be ‘readable’ by search engines.

You can also use video transcripts to improve SEO by posting them on a separate page (which will help build links). Additionally, if you incorporate your keywords into the script it will help you with your SEO in general. You can also include a partial transcript on the actual page and link to the full transcript elsewhere on your website. Giving yourself more written text around your video provides more indexing potential. The more you write, the more there is for search engines to rank.

YouTube lets you accomplish this in a few easy steps. YouTube automatically transcribes some videos (in Video Manager, you’ll see “cc” next to the video title) but if your video wasn’t automatically transcribed, here’s how to manually do it:

After writing your transcript in a .txt file and saving it, click ‘edit’ on the video you want to transcribe. Then click on Captions > Add captions > Upload a file. After uploading your transcription file, click Sync. This action will sync the words with the video. More often than not it can be a little off, so you have to play back the video and edit the transcription as needed.

video transcripts

—–
For more YouTube tips, check out our blog about customizing your YouTube channel for better branding.

  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…