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When to Use Motion Graphics & Animated Video

Motion Graphics – When and How To Use Them

animated video

Whether you need simple animated text or a fully animated video, motion graphics is the best thing to choose to add some spice to your videos. Motion graphics hold the key to making your video stand out while effectively conveying information in an engaging way to your audience.

What are Motion Graphics?

Motion graphics is a term used for graphics, video, and animation to create the illusion of motion. This term encompasses many different digital techniques including:

  • photo image animation
  • 2D animation
  • interactive animation
  • titles & text animation
  • graphics & logo animation
  • 3D animatics
  • cartoon animation
  • visual effects
  • 2D/3D animation
  • tracking and match moving
  • compositing for film or video
  • photo image animation
  • rotoscoping
  • 3D animation of text/ graphics

With video being one of the most effective and impactful ways to convey your message to the audience, motion graphics and animated video are high priority for businesses looking to woo customers, donors, and investors. They bring to life an otherwise static content, help convey a deeper meaning and provide better visualization and comprehension than static graphics.

Digital techniques help achieve dramatic effects and can reduce production costs requiring less effort and time. They can also be used for video bumpers, introductions, and to promote services in a new, exciting way. Give your clients an even more exciting option for the identity package you just created for them.

Whether you want to include glowing flashing text animations or swishy, glitchy, flashy, or rolling graphic elements, motion graphics is just the right tool to customize your animation as per your specific project needs. Our Chicago video production services include:

  • DVD projects: Designing animated menus and opening title animations for DVDs
  • e-Learning projects: Creating motion graphics for interactive learning and training videos for corporate houses
  • Film Projects: Graphic creation along with visual effects
  • Digital Signage: Visual style to communicate your key message

If you need assistance adding motion graphics or animated video to your production, Video One Productions can help. Contact us at (773) 252-3352 or