Video Editing for Two Different Organizations
Quality video editing of introductions to interviews and presentations are really important if you want to get your audience’s attention. We’ve been creating intros for more than 30 years and understand how important they are for not only getting, but retaining an audience’s focus.
Well crafted video editing of an introduction sets the tone for the presentation, interview, or testimonial video.
The introduction must also be in sync with the video, as the last thing you want to do is have incongruence. For instance, when we filmed and edited 80 videos in a week for The Podcast Movement, this is the video intro we created:
Since it was a lively event, with trendsetting presenters, speaking to a hip audience, the intro had to reflect all of these elements.
Another intro we created was for the American Economic Association. This is a different type of audience. They’re not as trendy and more business oriented. Therefore, we produced a different type of intro that preceded each of their interview and presentation videos. This is what we produced for them:
Still lively, but with a different type of vibe. It’s important to be sensitive to the material that follows the intro, as well as the audience. So when we’re creating an intro, it’s always best to pull salient snippets from the video, choose appropriate music, and make sure the pacing is in line with what you think the target audience will appreciate and relate to. Do this and you won’t go wrong!
If you’d like us to help you with your intro video or any other type of video production, feel free to contact us. We’ll be happy to help.