Twitter’s video app Vine is becoming very popular- this is obvious. Between April and June of this year, tweets containing a Vine video rose from five a second to nine every second. It makes sense that Vine is popular on Twitter—the app was created for and by the 140 character thought-sharing site.
Obviously that’s great news for Vine, but Instagram’s new video capabilities could throw a big threat their way. Compare the numbers: 13 million people have downloaded the Vine app vs. 130 million Instagrammers.
The two apps differentiate in a few major ways ways- most important one being the length of the videos. While the length limit of Vine videos is only 6 seconds, Instagram videos can be as long as 15 seconds. You may think the longer the video, the more consumers are willing to use it, but think again: people like watching videos, but they like watching short, engaging videos even more. Watching a 6 second video requires less commitment than a 15 second video. It also leaves room for patience to watch more if they’re each shorter.
Though numbers aren’t currently in Vine’s favor, it does have the distinct advantage of being first popular video sharing app. Besides the shorter length of time it takes to watch a Vine video, it also takes less time to produce one since there are less steps involved (the extra step of having to choose a filter in Instagram, believe it or not, turns people off from doing it at all). Vine also has a large following of tech-savvy brands and companies who have committed to Vine in marketing efforts, and it’s always hard to migrate followers from one social media platform to another. Just ask Google+.
Which do you think is winning the battle: Instagram or Vine? Comment below!
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