ReelSEO talked to Dan Best, Unruly’s Planning Director, and he gave some great surface advice for Chicago videographer experts on making a viral video and creating content that will reach as many users as possible.
“This is the first lab to focus on the science behind what makes content shareable. It’s also the first lab to offer brands a full social video health check. This health check includes the brands’ SOV against their competitive set, benchmarking their performance against category and audience, creative pre-testing plus insight from taste-makers, bloggers and sharers. This arms brands with insight they need to make their video content truly social.”
- Get under your viewer’s skin: Think about the audience you want to reach and find out what they like to talk about with their friends. Online video production is a valuable social currency, increasingly used as conversation starters, social lubricants, props for self-expression and as a means of winning validation and approbation within a peer group.
- Use triggers to capture audience attention: Once a Chicago videographer gets an understanding of what makes your audience tick, you’ll be better placed to identify the content triggers most likely to hit your target audience’s sweet spot. These triggers are visual symbols that instantly tell your audience what they will be watching, and it will help get their attention when browsing multitudes of content online.
- Turn up the volume: Once you are targeting your audience with specific triggers and interest-driven content, don’t let modesty or subtleties dampen your impact. Say it loud and proud, whatever “it” is you’re trying to say.
There’s no group, business, or community that’s too big or too small for goals that can be reached with the help of a thoughtful Chicago videographer and video production marketing strategy. If you’re searching for some assistance with a video project, call or email us today. We have over 25 years of experience and can help you develop a project from concept to completion! Our seasoned team will help you to produce the high quality products that you envision.