According to a recent article from Ad Age, Facebook users can earn Facebook credits by watching video production ads on the site.
The new program will run in all participating ad-supported video editing Facebook games and as part of a test on 1% of Facebook pages on the right-hand side of the screen, an extension of users’ ability to earn credits by performing other types of activities inside games, which has been available for the past year.
The test on Facebook pages will run for the next several months in the US, UK, France, Germany and Canada, a spokesman said.
Ad network TrialPlay has been powering the credits system inside Facebook since last year, including the deal to allow users to rent Warner Bros. “The Dark Knight.” Users have been able to get credits inside games by doing such tasks as signing up for magazine subscriptions or buying items like flowers. That activity earned them credits eligible to be redeemed anywhere on Facebook. TrialPlay will continue to manage the system — through a platform they call DealPlay — but will now include video ads from four companies — Sharethrough, EpicSocial, SocialVibe andSupersonicAds. When users are inside the game, they have a choice to click on a button that will take them to the ad.
An example of this kind of video that Facebook users can earn credits by watching is an ad created for Rokk Vodka by the Lonely Island comedic troupe — the same crew of producers that make the hilarious shorts for Saturday Night Live.
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