So many online videos are cut from the same tree. Light motion graphics and a pleasant voice, high def footage of people skiing off cliffs, cats… You might know what I’m referring to, you might even be glad that someone’s pointing this out, and maybe you’re expecting a call-to-action for more meaningful video production content. Well that’s not going to happen, instead today we want to encourage people to complain more.
That video from TED addresses an issue that lots of people recognize, associate with, and mutually resent. The “pinwheel of death” is a common sight among Apple computer users who are experiencing system slowdowns, and the bright minds at Improv Everywhere capitalized on the collective agony of seeing that pinwheel, made a live performance out of it, put the recording on YouTube, and now they have a video with over half a million views.
Recognizing common, human experiences is an important skill for someone operating in a public forum. Having that kind of understanding is a vital key to audience resonance. It’s hard to find fans when people think you’re out of touch with the world. So next time you’re on the train, consider eavesdropping on a conversation. You might find video editing inspiration in the frustration of others.
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