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So many online videos are cut from the same tree. Light motion graphics and a pleasant voice, high def footage of people skiing off cliffs, cats… You might know what I’m referring to, you might even be glad that someone’s pointing this out, and maybe you’re expecting a call-to-action for more meaningful video production content. Well that’s not going to happen, instead today we want to encourage people to complain more.

That video from TED addresses an issue that lots of people recognize, associate with, and mutually resent. The “pinwheel of death” is a common sight among Apple computer users who are experiencing system slowdowns, and the bright minds at Improv Everywhere capitalized on the collective agony of seeing that pinwheel, made a live performance out of it, put the recording on YouTube, and now they have a video with over half a million views.

Recognizing common, human experiences is an important skill for someone operating in a public forum. Having that kind of understanding is a vital key to audience resonance. It’s hard to find fans when people think you’re out of touch with the world. So next time you’re on the train, consider eavesdropping on a conversation. You might find video editing inspiration in the frustration of others.

For help with all your video production, marketing and video editing projects, visit Video One Productions to see what we can do for you.

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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…