The video production company founder and CEO of Visible Measures Brian Shin recently sat down with the ARF’s Steve Rappaport to discuss social video, the blurring lines between content and advertisements, and how consumers are increasingly choosing to watch advertising.
Some highlights from their conversation include:
The greatest thing a brand can understand is they’re not just putting out a message to consumers anymore, consumers are then taking that message and actually doing things with it. They’re actually commenting on it, they’re acting on it, and then they’re actually spreading that content.
The question used to be, ‘What is my advertising doing for consumers?’ Now the question is, ‘What are consumers doing with my advertising?’
The most successful brands are the ones actually taking advertisements and using video editing to them into content made for the web. Made for sharing, made for discussion, made for snackability.
See the whole, fascinating video below.
A little video editing can make a world of difference in advertising.
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