You may have seen or heard of them because the news and the web are buzzing with security cam videos of inappropriate delivery drivers.
Don’t worry, this post isn’t about the merits of using surveillance video. Both of these videos have gone viral and become the source of endless scrutiny for the delivery companies. Whether we’re aware of it or not, the average person is getting caught on camera practically every day. Cameras are everywhere, they’re probably connected to a computer somewhere, and their content can probably be distributed online.
Online video might not seem like a customer service catalyst, but we live in an age when video is everywhere and used for just about everything. I’m not saying you should be afraid, nor is this a commentary on big brother. Rather, you should be aware of videos scope and power, it can have unimaginable influence and the most successful businesses of tomorrow will be those who learn how to use the power of video in their favor. Start experimenting now.
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