Remember all those times we discussed the important role your audience makes in a video? Well, this is another one of those times.
When a business makes a video, it’s important to consider not only who their audience is, but what their audience was. The first step is critical, but the second step can drive the video home.
Sure, your video has a purpose. But don’t let the whole thing come up off as self-indulgent. After all, who is the video for anyway?
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