Yesterday, we discussed a recurring issue among some popular vlogs, but that’s not the only lesson worth learning from popular vlogs.
The important first step for a business interested in video is to make one; test the waters, discover the medium. But for businesses that have already used video, there’s a reasonably good chance you will want to keep at it. Once the benefits of a successful video project become apparent, the best way to keep them coming is by making more videos, right?
Consider creating a simple video series. It doesn’t have to be an elaborate web show with big name celebrities or complicated plot. In fact, a daily, 30 second tip of the day might be just as successful. You would save money on sets, equipment, and production time. An entire month’s worth of footage can be shot in a (long) sitting.
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