Cafes, restaurants, and bars have a unique opportunity to market themselves with video because people often eat with their eyes before switching to their mouths, stomachs and wallets. Considering how much emphasis certain places put on interior appearance, meal presentation, and staff beauty (re: Hooters), video production Chicago should be a mainstay in food industry advertising.
In a recent interview with ReelSEO, Conrad Saam, Director of Marketing for Urbanspoon, an online restaurant directory, laid out some tips for restaurant owners who use video to promote their establishment.
Make it look appetizing
It probably goes without saying that good looking food will sell faster than a hastily made plate of alleged food.
Go behind-the-scenes
People worry about what happens in a restaurant’s kitchen and showing off a meal’s prep zone could be a great way to convince customers that your establishment is clean and professional.
Share recipes
According to Conrad, sharing recipes doesn’t actually hurt restaurant business but gives loyal customers something to recognize your business with.
Encourage reviews
Online reviews are very influential for certain consumers who are looking for a place to eat. Take pride in your establishment and encourage customers to share reviews. Unless the feedback is overwhelmingly negative, a bad review here and there doesn’t usually offset a large number of positive feedback.
To read more of Conrad’s tips, visit ReelSEO. To get help making a corporate video production Chicago for your business, visit Video1Pro.
Video Production Chicago
