Perhaps the most important step in producing a compelling and effective online video production Chicago is the writing process. Professional videos are not conceived spontaneously on the day of the shoot. Rather, they are discussed, drafted, edited, approved, scheduled, staffed, shot, edited, approved again, published… All things considered, the process of getting a branded video on YouTube is rather bureaucratic, but it always starts with writing. Somewhere there are words on a paper explaining what the final product will look like. These words illustrate a message or story about the brand, product, and purpose of the video. To make sure your final product meets its potential, those first initial words need to count for all they’re worth. Choose your words wisely and the whole bureaucratic process will move more smoothly.
ReelSEO suggests using a thesaurus to improve your writing, and they point to the newest video from Mercedes as proof of good writing.
As Jeremy Scott points out, Mercedes was faced with the task of promoting a vehicle that runs on pretty sophisticated (although innovative) technology. The company had to advertise their new car somehow, and illustrate the new technology in a way that is both understandable and thorough. So to demonstrate a car with zero emissions, they made it look invisible to the world it inhabits. Was the concept a rare and fleeting stroke of genius by a lowly copywriter? Maybe. It could just as well, perhaps even more likely to have been the process of a back and forth between a few lowly copywriters, trying to tell a story, and brainstorming the easiest way to do it. Fortunately for Mercedes, they found a word that conveys the whole story. Let that be a lesson to everyone trying to make engaging content for the web. The fewer words you can use, chances are, the more understandable a concept will be.
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