Websites such as Hulu and Netflix have provided a boost in the popularity of long form online videographer Chicago. Although typical consumers still prefer very short content, people who like watching television shows now have more freedom to watch the things they like. Perhaps this is a sign that branded videos can go past the coveted 90 second limit and start exploring the diverse world of 4, 8, even 20 minute products.
Two years ago, Yahoo!, who was then a major player in online video production but has since tumbled off the major charts for video (and closed their own attempts), put out a report about the online video revolution. Two years on, it seems we’re still fighting that same revolution, while Yahoo had all but given up apparently. But they did return to the research and get a snapshot of what’s changed over the course of this revolution.
There was a 10 point shift away from short clips into TV and Movies online. That’s a pretty big move in just two years and if that were to continue, within five years long-form online videographer Chicago content will be more than 50% of all online video viewed. Seven percent of people shifted into full-length TV online. Then again, how many TV shows had full episodes online two years ago? This could possibly even accelerate over the next few years if TV networks adjust their distribution models and puts more online so we can see it.
Daily viewing was also up 33% from the previous study with a nice 57% of participants watching a video.
In the last research there was a big dip in the evenings starting around 6pm and ending around 9pm. Presumably that was the eat-dinner-in-front-of-the-TV and the watch-new-TV-first-run effects having their toll on viewing of online video. But now, that’s not such the case as there was a pretty massive upward movement in viewing. In fact, more people now watch video production during that three hour period than ever before. This also seems to have lowered the ‘at work’ viewing, or at least the viewing during those 9-5 hours as it all dropped off a bit. How much of a change was there in evening prime time? Something like 30-35% which we can call the HuluFlix Effect.
Sure there are some other services like Best Buy Cinema Now, VUDU, VEVO and different content now on YouTube which might have also impacted these numbers, but Netflix and Hulu probably are the majority.
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