Have you ever noticed that bank websites don’t have videos? Not one. Bank of America, Chase, Citibank. All of whom are big players in the financial industry, with money coming out their ears. And yet, when people visit their sites, policies, offers, and services are all displayed with text and the occasional photo of someone glad to be banking.
The same is true of local and community banks. Although many bank sites offer features like online bill pay or cell phone banking, these functions are aimed towards current customers. Why not have some features for potential customers?
Harris Bank is on the right track with their Harris TV feature, but even that is little more than a channel for bank commercials.
It’s about time banks start making videos that illustrates what makes them special. For instance, Glenview State Bank has regular shredding days for people trying to dispose sensitive documents. Why not film one of these shredding days and put it online?
Bridgeview Bank has a service called Prime Checking, whose members are part of a club that travels the country and goes to special events. What better way to advertise the Prime Checking package then to make a video production describing it, and featuring some highlights from group trips.
Banks could be producing informational videos about money management, taking out loans, investing, CD’s, setting up online bill pay, explaining cell phone services, and the list goes on. In a time when people are becoming increasingly cynical of the banking industry, but when money management is more important than ever, better Chicago videographer websites and online videos could be a great way for banks to get ahead of their competition.
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