The hair industry requires a lot of trust. People are sensitive about their hair. Everyone’s had a bad haircut and no one likes them. Whether they realize it or not, hair salons are in a unique position to use video production company to their benefit. Salons don’t just sell a haircut, they sell an experience. When people come to Chicago for the first time, it can take them a long time to find a stylist they like and trust. With videos, salons can streamline that experience.
For instance, one of Chicago’s hottest salons, Sine Qua Non, has a great video that demonstrates all the work they do for young, beautiful models. Unfortunately, the video isn’t anywhere on the salon’s website, even though it has the potential to be a great marketing tool if it were easy to find online. Not everyone would think to do a YouTube search when looking for salons.
A salon video production company can be a product demonstration too, as shown by Chicago’s Philip James Salon in this video about Fusion hair extensions.
Above all, stylists can film themselves working with a client. A video like this would work both as a product demonstration, but also as a testimonial. By filming himself, the stylist can explain what he’s doing and his client can give an immediate review of his work. This builds instant rapport between the viewer and a stylist which would otherwise be earned through a direct experience.
Salon videos can also become quite popular if viewers find their content useful. Below is a video with Ian Daburn from Vancouver’s i.Daburn Salon in which he creates Victoria “Posh Spice” Beckham’s famous “Posh Bob” or “pob”. The five minute tutorial has landed over 1.5 million views. Who knows what that did for the salon!
It’s a shame that some of the city’s best reviewed salons don’t have videos associated with them. Although a positive review on Yelp is certainly helpful for any business, that doesn’t mean the business is a good match for all potential customers. Connection Salon and Tsubo Chicago make big claims on their sites, but they have no way to back them up. If a customer has a bad experience at one of these places, they might be a source of negative word-of-mouth.
A well made video production company can be just the right boost for a struggling stylist or salon. If you’re talented but haven’t had enough clients lately, demonstrate your work on YouTube. Want Video One to help film and edit your movie? Mention this blog and we’ll take 10% off editing fees.Video Production Chicago