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Your video (apparently) stinks

REELSEO posted a case study for a bad corporate video production. Hopefully it’s not yours. Below is the video and REELSEO’s critique.

Simple suggestions that could have helped to make this video far less sucky:

  • Show the actual eBook! It’s commonplace to make a chapter available for free download, so people can see what they’re buying.
  • Show actual video examples.
  • Include video testimonials (or at least quotes in your video) from people who’ve read it and recommend it.
  • Give yourself a close-up if the scenery sucks (In Bob’s video, the lighting and scenery is so bad that I think it takes attention away from the subject.)
  • Do more than one camera angle. Even for a short 1-minute video, you could show a little versatility. (You’re advertising yourself as someone people should buy a book from to learn about video for business, remember?)

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