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YouTube and American Express Partner for My Business Story

Last year, Google/YouTube and American Express launched the “My Business Story” program for small businesses, an initiative designed to encourage small businesses to create more online video production.  Then in June, we learned a bit about the program’s success when ReelSEO’s Mark Robertson moderated a panel at the VideoNuze Online Video Advertising Summit where he talked to Lauren Goody of Google’s “YouTube ZOO” and Rachel Chan, Director, US Media & Integrated Marketing Platforms at American Express.

Since launching the program, the sponsors learned a lot about small businesses needs and the power of online video editing as a promotional tool. Not only did the program offer some help with video exposure, it gave business owners the education they need to implement web tools such as geo-targeting and AdWords to reach audiences. It’s no wonder business owners flocked to the site.

When all was said and done, YouTube discovered that Online video can drive in-store sales up by as much as 6% and brand recall by as much as 50%. That’s a decent jump considering all it took was some time behind a camera.

There’s no group, business, or community that’s too big or too small for goals that can be reached with the help of a thoughtful video editing and  marketing strategy. If you’re searching for some assistance with a Chicago video production project, call or email us today. We have over 25 years of experience and can help you develop a project from concept to completion! Our seasoned team will help you to produce the high quality products that you envision.

Video Production Chicago
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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…