Last year, Google/YouTube and American Express launched the “My Business Story” program for small businesses, an initiative designed to encourage small businesses to create more online video production. Then in June, we learned a bit about the program’s success when ReelSEO’s Mark Robertson moderated a panel at the VideoNuze Online Video Advertising Summit where he talked to Lauren Goody of Google’s “YouTube ZOO” and Rachel Chan, Director, US Media & Integrated Marketing Platforms at American Express.
Since launching the program, the sponsors learned a lot about small businesses needs and the power of online video editing as a promotional tool. Not only did the program offer some help with video exposure, it gave business owners the education they need to implement web tools such as geo-targeting and AdWords to reach audiences. It’s no wonder business owners flocked to the site.
When all was said and done, YouTube discovered that Online video can drive in-store sales up by as much as 6% and brand recall by as much as 50%. That’s a decent jump considering all it took was some time behind a camera.
There’s no group, business, or community that’s too big or too small for goals that can be reached with the help of a thoughtful video editing and marketing strategy. If you’re searching for some assistance with a Chicago video production project, call or email us today. We have over 25 years of experience and can help you develop a project from concept to completion! Our seasoned team will help you to produce the high quality products that you envision.
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