The increasing ubiquity of smart phones and tablets has made mobile video production a source of strain for some mobile networks. But this is good news for a video production company, and perhaps a sign that it’s time to shift some attention to creating and editing mobile videos.
For one, teens love them. And that’s the market everyone seems to care about, right? Either way, YouTube understands the importance of streamlining the mobile video distribution process, and according to a Bloomberg report, the website is working with mobile carriers to create a method of delivering mobile videos without the usual network strain.
Google Inc. (GOOG)’s YouTube division said it is in talks with all major mobile operators on an agreement to pool efforts to reduce the impact of video content on telecommunications networks.
YouTube, the world’s most popular video-streaming site, is also in discussions with handset manufacturers, whose devices can help optimize the flow of data over increasingly clogged data networks, Andrey Doronichev, an executive responsible for the company’s mobile offering, said in an interview in London today. “We’re in the middle of the process.” He declined to name any operators or manufacturers.
Telecom operators including France Telecom SA (FTE) and Telefonica SA (TEF) are seeking a new deal with Internet companies including Google and Apple Inc. (AAPL), who they say are overloading networks without contributing enough to their upkeep. France Telecom is in talks with Google that will likely lead to a pact to jointly develop network technology, two people familiar with the situation said yesterday.
“You hear the content industry say they struggle to make money with piracy and so on, while we have challenges with the investment requirements versus the revenues,” Richard Feasey, public policy director of Vodafone Group Plc (VOD), the world’s biggest mobile-phone operator, said in an interview in Athens last week. “Everybody faces a challenge in the long run.”
Visit Bloomberg for more on this story. It will be interesting to see how a video editing company deals with this issue.
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