The other day we wrote about the changes Google is making to its AdWords service. Now, The Reel Web has created a video that sheds a bit more light on the search engine’s updates, and the company’s newest efforts to improve video production and video editing discovery.
With AdWords for video advertisers can:
- Find the right audience: AdWords for video provides a range of options to reach the right audience. For example, advertisers can promote their video by keyword to appear in YouTube search results, or advertisers can choose to show their ad against content their customers are most interested in – such as sports or music.
- Measure the effectiveness of ad spending: On average, YouTube has found that video ads drive a 20 percent increase in traffic to a company’s website and a 5 percent increase in searches for their business. With AdWords for video, advertisers can see how many viewers watched their entire video, visited their website, stayed on their channel to watch another video, or subscribed to their channel, after viewing their ad.
- Only pay for engaged views: With TrueView video ads, advertisers only pay when viewers choose to watch their ad. This means their ad budget is focused on viewers interested in their video. And by displaying a call-to-action overlay on their video advertisers can talk about a sale or specific offer to their viewers, share more information about their business, or drive traffic to their website.
-Greg Jarboe, ReelSEO
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