Timing Is Everything
Any business or videographer seriously interested in making a substantial impression in the online video community must be prepared to two do things: post regularly and often. The ability to gain impressions is, in many ways, a numbers game. The more content you publish, the greater likelihood your intended audience will see it. But you can improve your chances further by perfecting your distribution timing. If you want to captivate your audience, give them something to look forward to.
Your first video hits YouTube and you get lucky, and you get quite the audience. This is fantastic. People are coming to realize what you thought all along: that you are talented and have a perspective that is unique and entertaining. You get tons of people to subscribe to your channel. They can’t wait to see what you make next. The only problem is, you don’t have a new video planned. Or if you do, it’s going to take weeks before you get it uploaded. Or, you make a video on Thursday one week and then Tuesday the next week, and then Sunday, and no one knows when to visit your channel, or you aren’t maximizing the potential views you could have had by releasing the video at the right time.
Welcome to YouTube’s Creator Playbook, which stresses the importance of a regular schedule, distribution timing and frequent uploads:
Strategy: Release content frequently and on a recurring schedule. React to trending topics.
Why It Works: Frequency of uploads affects the algorithm. To build an audience, “a consistent audience requires consistent content.”
How To Do It: Find the right release day for your audience. Maximize content gained from production investment.
When And Where Can I Watch It?
Uploading your videos to YouTube is no different from a television network finding a day and a time slot for one of their shows. You can look at some of the biggest critical successes in TV history that ended up going through the ringer when their networks kept moving the day and the time slot around and no one could find those shows anymore. Arrested Development was one of those shows, but it’s not nearly the only one.
Also, many programs lost their audience by coming out with several episodes, but then going on a long hiatus. A recent example is Fast-Forward. This is why successful shows like 24 and Lost, which relied on viewers staying up-to-date through each episode, started their seasons in the Spring and ran rare breaks between new episodes.
For YouTube, you have to have a “one a week” mentality, and probably more. You have a pretty fickle crowd out there. If you go on an extended break, you’re going to lose a lot of your audience. The most successful people on YouTube usually come out with two episodes a week, and usually have supplemental material along with those.
Visit ReelSEO to read the full story about distribution timing.