In an effort to give Chicago production companies a little help finding subscribers, YouTube unrolled a few features for their video player that lets users respond, share, and subscribe to YouTube content even when it is embedded elsewhere online.
Now you will find a couple extra buttons at the top right corner of the video screen that instantly let you share by proving a link or an embed code. An extra action button the gives you details on the channel that provides the video production with a link to subscribe.
Having these features gives Chicago production companies two benefits. For one, they may be more inclined to embed content on their pages (although I can’t imagine why anyone would hesitate to embed content in the past…) because now it’s more likely viewers might interact with the embedded content. Also, being aware of these features, producers could encourage users to interact with them, sharing, subscribing, or even a simple “like.”
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