According to a recent study came from journalism.org, the 20 top news videos about last year’s earthquake in Japan racked up 96 million views for the social video website. In comparison, 110 million people watch national nightly news per week. While the YouTube stats include the lifespan of the video, the fact that so many people are turning to online video for this kind of content is a staggering revelation about the ubiquity and versatility of Chicago video production.
Not surprisingly, the most popular online news content also resembles the most popular viral content we see on a daily basis. People are drawn to unusual, emotional and extreme footage.
The most popular news videos tended to depict natural disasters or political upheaval-usually featuring intense visuals. With a majority of YouTube traffic (70%) outside the U.S., the three most popular storylines worldwide over the 15-month period were non-U.S. events. The Japanese earthquake and tsunami was No. 1 (and accounted for 5% of all the 260 videos), followed by elections in Russia (5%) and unrest in the Middle East (4%).
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