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YouTube’s self-funded original content and how it might affect you

The Wall Street Journal is reporting that YouTube has plans to overhaul its website, create categorical channels of content, and invest $100 million in original content. The goal is to entice advertisers to spend more money on ads for the site.

The good news is YouTube might start putting out a bunch of great new video production Chicago projects for consumers to enjoy. The bad new is, corporate video producers now have a lot more competition in the market.

After all, videos are fighting for people’s attention, and a hastily made corporate video might not be as exciting as something fun that YouTube puts out. That being said, this initiative will likely bring a lot more people to YouTube so the potential for your corporate video to get some viewers increases.

On top of that, if you put together a truly stellar video, one that is as good or better than YouTube’s original content, then it’s more likely to get a lot of viewers than it was a year or two ago. The market is moving in favor of great video content, YouTube is investing in that and hopefully consumers will move in-line with the site’s plans.

So this raises the question, how is your business going to react to YouTube’s plans?

To find out how we can help you use the powerful tool of video production Chicago for your business, call or email us today!

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