One company that has already been successful in turning video marketing into sales is online shoe and clothing seller Zappos.com.
According to an article from Reelseo.com, Zappos uses video production to, “describe, use and demonstrate the products with real Zappos employees and not models or actors.” Additionally, the company’s content team senior manager Rico Nasol stated that the videos have had a sales impact which increased from 6 to 30%.
Zappos.com has also recently rolled out interactive Chicago production companies videos about their Nike products according to Cio.com. The Nike videos not only let costumers learn more information about the product and if it’s in stock but “post links to Zappos videos on their Facebook pages, upload their own recordings to Zappos.com and leave comments on the clips.”
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